Defining Developers

Haircolor Foundations • Lesson Two*

Choosing the the correct developer is as important, if not more, than the shades you are formulating with. Developer is a big deal, but often times it is totally overlooked. Spoiler Alert: Hair Texture is the #1 determining factor when choosing the right developer. If you don’t have the right know-how you may pick the wrong developer which will leave you with a color formula that has unpredictable results and possibly some damage to the hair.

Here’s what you’ll learn:

  • What Three Jobs Does Developer Do?
  • Different Strengths of Developer
  • How Damaging Developer Can Be
  • How long developer needs to process for
  • What happens if you Don't Choose the Right Strength?
  • Formulation Scenarios
  • Common Mistakes
  • How to beat brassy hair

Also included in this lesson is a very easy Developer Chart Quick Guide which shows you the correct developer for the hair texture for what you are trying to achieve, plus it includes minimum processing times. This is the lesson that will make you more confident in your formulation choices.

After purchasing this lesson, my biggest piece of advice is to watch the video first, and then watch it again while answering the workbook questions. It's important that you actually understand your answers so you can remember this information while working behind the chair.

This Single Lesson Purchase Includes 1 video lesson (35 minutes) and 1 workbook.

*If you’re interested in purchasing all three lessons in Haircolor Foundations Course, please click here.

Your Instructor


15+ year beauty industry veteran, specializing in advanced color techniques behind the chair, training new stylists in color theory, and the creator of this on-demand post-beauty school education platform. To read her blog, click here.

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