Understanding Artificial Haircolor

Haircolor Foundations • Lesson One*

You should always be more knowledgeable than your clients, this is the only way you can establish yourself as an expert in their eyes. Do you agree? Well, our clients are bombarded with information about different product lines, artificial haircolor types, ingredients to avoid, etc. this means you need to be ready to have high-level conversations with them on this topic.

This lesson will set you up to understand artificial haircolor better, but also help you better defend (or attack) certain ingredients based on facts, not branding propaganda.

I highlight the most important details and talking points, so you can educate clients confidently when they have questions.

Here’s what you’ll learn:

  • How to Choose the Correct Type of Artificial Haircolor
  • Difference between Direct and Indirect Dye Molecules
  • How Oxidative Color Works
  • Ammonia VS Ammonia-Free Options
  • What MEA is
  • What PPD’s are and why we use them
  • How to realistically perform a patch test

By the end of the lesson, you should be well-versed in all the different types of artificial haircolor, different types of dye molecules, why ammonia needs to exist, why ammonia alternatives exist, what PPDs are, and what to do if there's a sensitivity to them.

After purchasing this lesson, my biggest piece of advice is to watch the video first, and then watch it again while answering the workbook questions. It's important that you actually understand your answers so you can remember this information while working behind the chair.

This Single Lesson Purchase Includes 1 video lesson (31 minutes) and 1 workbook.

*If you’re interested in purchasing all three lessons in Haircolor Foundations Course, please click here.

Your Instructor


15+ year beauty industry veteran, specializing in advanced color techniques behind the chair, training new stylists in color theory, and the creator of this on-demand post-beauty school education platform. To read her blog, click here.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
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What if I am unhappy with the course?
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